Promotional products are a unique way to thank customers and employees, lure in new people, and really build your company’s brand. However, you want to make sure you don’t get in a rut where you only screen print coffee mugs and pens. Do not do what is easy. Instead, you should think about your client’s needs, your company’s goods and services, the time of year, and your marketing goals. Intentional decisions go a long way before you dive into your next promotional printing project. A little creativity and ingenuity are sure to get you noticed. The following are some marketing items that are sure to get you noticed!
First Aid Items
Did you know you can buy ice and cold packs, tweezers, and first aid kits with your promotional logo? The more useful your item is, the better the product. Everyone needs a bandage or ice pack from time to time. The magic of screen printing means you can slap your company logo on just about anything. First aid kits and accessories can be used by moms, college kids, and businessmen alike. The more reach your promotional items have, the better the investment.
Tap into People’s Pastimes
Think outside the box if you want to build your business’s brand. Everyone loves to have fun. Why not add your business logo to a deck of playing cards, baseballs, yoyos, or other games? You can even have your logo added to puzzles and dog toys. Whenever people use these items, they will think of your business. And since people are having fun, they are more likely to think about your business in a positive way. You can place playing cards, games, and sporting goods in college dorms, give them out at the park and give them away at local expos, food festivals, and community events.
Office Supplies
Another unique and creative way to get the word out about your company is to invest in office supplies. We’re not talking about pens and pads of paper. Instead, think about having custom USBs made, staplers, cell phone holders, and more. Think about all of the things people need to do their jobs. You can have custom-made calendars made, post-it pads, appointment books, and more.
Technology Is Your Friend
Thanks to the latest advances in technology, you can add your logo to just about anything. Earbuds are a classic accessory used by commuters, teenagers, and businessmen around the world. Every time a person listens to music, a podcast, or makes a phone call, they will think about your company. Who wouldn’t like a free pair of earbuds? People are sure to put this product to good use. Think about how people use their technology. For example, you could invest in selfie sticks, custom cleaning cloths, webcam covers, and more.
Cosmetics and Personal Care Products
Sometimes the most popular promotional items are the most basic. Lip balm is something everyone needs. Add your business logo to this inexpensive product and make a statement. You can also invest in custom-made mirrors with your logo or invest in lip gloss, lotion, and nail clippers. Personal care products are a great marketing tool because people will keep and use them in different settings.
Household Items
Take some time to think about adding professional logos to high-quality household items. You could have custom clocks made, or you could give away promotional blankets, slippers, robes, or coasters. There are even outlet covers, air fresheners, and appliance covers to add to your promotional materials. You can even invest in promotional candles!
Invest in Travel Supplies
Think about all of the different things people need when they travel. These products are a unique way to build your brand. You could have travel pillows and sunglasses made, or you could invest in some luggage tags, toiletry bags, and travel blankets. People love free items that are actually useful.
Consider Promotional Household Accessories
If you want to build your brand, you need your logo to be seen and used on a frequent basis. Household accessories like a bottle and wine openers are a great investment. Think about having custom flashlights, tools, koozies, and measuring tapes made too. Attracting new customers means investing in products they will want to use. You could invest in insulated coffee thermos bottles or wine glasses, or you could think about adding promotional dish towels to your arsenal.
Heating and Cooling Accessories
Thanks to the latest technology, there are a lot of HVAC items you can invest in. For example, there are thermostats, handheld fans, and even dehumidifiers. You can add your logo to just about anything.
Gardening and Automotive Accessories
The more specific your promotional items, the more memorable they will be. People spend a lot of time in their cars. If you have custom air fresheners made or steering wheel covers made, people will see them when they drive to work, the store, or to a friend’s house. For gardening enthusiasts, think about investing in custom gardening accessories like seed packets, trowels, and gloves made.
Fashion Investments
Clothes are a great way to market your business. If you flex your creative muscles, you can invest in apparel people really want to wear. You can invest in beanies, vests, socks, and sweatshirts. The type of promotional clothing depends on your target audience. You should always think about your company logo, colors, and overall marketing strategy. After all, you want the logo to be easy to see.
Health and Fitness
You can easily add your promotional logo to yoga mats, sweatbands, resistance bands, weights, and more. People want to look and feel their best. Screen printing makes it possible to add logos to water bottles, energy bars, and gym bags. Think about adding promotional stress balls and workout gear.
Partner with Local Organizations
You need to do more than invest in marketing materials. Instead, you also need to figure out how to distribute them. Local community centers and clinics may be willing to support you. They can support the community by handing out free first aid kits, clothing, and office supplies, and you can get the word out about your company.
Promotional Items for Specific Events
Do a little research about what is happening in your area. If there is a major sporting event, concert, or food festival, you could invest in products related to this. For example, if there is a major golf tournament, you could hand out custom golf balls. Knowing what is going on in your area means you can refine your marketing campaign. Pay attention to the local news, flyers, and local events so you can target new customers.
Know Your Audience
When deciding which items are right for you, think about your target audience. Do you want to lure in younger customers? Do you want to bring in families? The more you know about your ideal customer, the more refined your choices will be.
Unique promotional products attract new customers and show existing ones they value. The right products build your brand in a creative and cost-effective manner. Do not just go for the cheapest or easiest products. Take some time to think about your ideal customer’s background, age, needs, and desires and how this aligns with your company’s messaging. Talk to the staff at goodpromotionalproducts.com/ if you have any questions about your logo, printing costs, and items. Experts can walk you through different promotional printing options and give you some insight into the market.