If you've used promotional products before, you know their power. If you're new to promotional products, you're right to make them part of your marketing strategy. Research has shown time and again that promotional products work.
Successful companies know that promotional products offer you many advantages that may not be available in other media such as:
Your customers will remember your organization long after the item has been received. Eight (8) out of 10 respondents remembered the advertisers of the promotional product they received.
You'll make a lasting impression because of the long length of time that your promotional product item is kept and used.
Customers who receive your promotional items are likely to come away with a positive, favorable impression of your organization, resulting in an increased probability that they will do business with you.
Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.
The majority (81%) of promotional products were kept because they were considered useful.
More than three-quarters of respondents have had their promotional items for more than six (6) months.
Among personalized wearables, tote bags were reported to be used most frequently, indicating that they used their bags an average of nine (9) times per month. Each promotional bag averages 1,038 "sightings" per month.
The average cost per sighting of an advertising specialty item is $0.004. As a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising media.