Why Buy Promo Products?

Why Buy Promotional Products? Because They Work!

If you've used promotional products before, you know their power. If you're new to promotional products, you're right to make them part of your marketing strategy. Research has shown time and again that promotional products work.

Successful companies know that promotional products offer you many advantages that may not be available in other media such as:

Instant Recall

Your customers will remember your organization long after the item has been received. Eight (8) out of 10 respondents remembered the advertisers of the promotional product they received.

Repeated Exposure

You'll make a lasting impression because of the long length of time that your promotional product item is kept and used.

Favorable Impressions

Customers who receive your promotional items are likely to come away with a positive, favorable impression of your organization, resulting in an increased probability that they will do business with you.

Increase Business

Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.

User Friendly

The majority (81%) of promotional products were kept because they were considered useful.

Staying Power

More than three-quarters of respondents have had their promotional items for more than six (6) months.

Bag It!

Among personalized wearables, tote bags were reported to be used most frequently, indicating that they used their bags an average of nine (9) times per month. Each promotional bag averages 1,038 "sightings" per month.

Low Cost, High Impact

The average cost per sighting of an advertising specialty item is $0.004. As a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising media.

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