When it comes to promoting your company, service, or cause, promotional products are a way for customers and potential customers to take you with them. These items serve a dual purpose. Not only are they constant reminders, but they also create additional advertising to others.
Since you want these products to serve you long after they are handed out, it's essential you choose the best promotional items for your particular business. While not all budgets allow for excessive product inventory, you can still use this marketing method effectively with less expensive products.
Essentially you want to provide products that are unique in some way yet stylish. They also need to be useful. These are the key requirements for a successful promotional product campaign on your part.
Everyone likes a free gift or giveaway item. Getting in on this will benefit you and your business both in the short and long run.
Anyone can use these effective tools to promote themselves, even with the smallest of budgets. The key is to know which inexpensive products are the most effective. Here is a list to help with that.
Technology-Related Gadgets
These days everyone is connected practically 24/7 with Smart Phones and watches, tablets, and laptops at arm's reach. It's no wonder then that technology-related promotional gadgets are a top choice. While many of these can become rather expensive quickly, there are still inexpensive yet effective options available.
Consider promoting yourself with webcam covers, charging buddies, smart wallets, earbuds, or stylus pens. There are also flash drives available to use to promote your business. Useful and popular, these gadgets can increase your exposure and continuously provide reminders of your product or service.
Writing Tools
While keeping track of schedules, contacts, and notes are more relegated to phones and computers today, they'll never replace the need for writing tools for a signature or to jot down a quick note. Promotional or novelty pens, pencils, highlighters, or markers make a great impact.
Options abound as well, offering pens in various designs and colors, all at low cost. As a bonus, these are easy to store, and you can carry them with you anywhere, including in your car. Hand one out with each business card.
Notepads
As with the writing tools, notepads to jot down notes or reminders are another useful promotional item. The variety of types and styles also cater to your particular needs. Choose notepad style or sticky notes in solid colors with your promotional logo or business name jumping off the top or cover to grab their attention.
Reusable Bags
One of the premier ways to promote yourself at a trade show or anywhere is to give away reusable bags designed with your name and logo. Not only are these bags useful, but they also promote eco-friendly awareness.
Think of it this way. Reusable bags are beneficial at seminars, conventions, or other events for carrying around other products, so your name is out in the open while the others are not. This is also another way to attract millennials, a group with a high rate of environmentally friendly mindsets.
These bags can also be used over and over again, reminding your potential customers or clients about you, as well as expose who you are to others.
Several choices are available, so shop around for the ones that fit your needs the best and will make your business logo stand out, such as:
- reusable shopping bags
- simple totes
- drawstring bags or knapsacks
- lunch bags
Let others advertise for you by carrying around one of your promotional reusable bags. Be sure to work with a professional business experience in the best screen printing methods for the best results.
Recreation Promotional Items
Who doesn't want to put a little more fun in their lives these days? Help them with this by providing recreational-related promotional items they'll want to use.
According to the Advertising Specialty Institute (ASI), two items that companies are searching for and counting on to win them new customers are stadium cups and bucket hats. Beach balls, towels, and koozies are also gaining in popularity. Screen printing your business logo on any of these will help you gain attention and even win new clients or customers.
Think about who your clients and potential clients are and where they spend their time. If it's a golf course, look for items they can take with them, such as tees, ball markers, and divot tools.
Drinkware
Custom drinkware never goes out of style so consider the many inexpensive options you have in this category. Reusable water bottles are at the top of the list and can be found in various colors and sizes.
A portable water bottle can be used anywhere and often is. They also serve as a gentle nudge to drink more water if you are in the fitness or health business while also keeping your name or logo front and center.
Mugs are another great option and continue to be a popular promotional printing item. There's so much you can do when branding these mugs, so consider your options and go for it with your own unique twist.
Key Chains/Key Tags
Everyone has keys, and these need to be connected to a key chain or tag. So many options are available when it comes to the size, color, shape, design, and usefulness of these tags that you're not limited to one or two versions. Fully customizable to fit your needs, these are often the perfect inexpensive promo item.
Consider a keychain with a carabiner. Another option is a floating key chain or one with a golf tool attached. A coil bracelet key chain in a variety of colors also will make you stand out. Rarely will someone toss out one of these because they have not just one but two or more valuable uses.
Stress Relievers
Stress is rampant these days, and anything you can do to help alleviate it is appreciated. Consider a stress relief ball or another unique shape as your go-to promo specialty item.
There are many ways here to tie in your line of business with the actual product.
If you're in the fitness or health area, provide a stress reliever in the form of a heart or even a football. If you're a realtor, choose a house-shaped one and place your name on the roof. Aquariums more your thing? Seek out shark or other fish designs.
Peruse through your options and choose a shape you like and a color that will allow your promotional logo or name to stand out.
Travel Items
Whether your clients or potential clients travel to a local office or across the country, or vacation several times a year, travel promotional items are a popular option.
Look for unique, useful products that they can take along with them. A few examples of these include:
- luggage tags
- umbrellas
- rollup picnic blankets
- compact foldable bags
- portable bottles of hand sanitizer
Essentially, the use of promotional printing on any of these items is beneficial in a number of ways. These can include:
- increase client retention
- reinforce branding
- promote events
- repeat exposure
- stand out from your competition
- increase leads and even sales
Plan well and be creative with your choices to achieve the most effective benefits overall.
Check Out the Options at Good Promotional Products Today
Promotional items are a cost-effective way to ramp up your marketing efforts without needing to go over budget. Whether you're looking for ideas, need help in selecting, or need a particular item or design, Good Promotional Products can help.
Check out the thousands of customizable products we currently have available online. You can also contact us directly by emailing or calling (412) 287-7357.
Our professional staff puts you, the customer first, and we understand that being proactive in promoting your business is a necessity these days. Contact us today to get started.